Customised pens are fantastic and are easily the most popular promotional products used worldwide by businesses. Most importantly marketing pens or custom pens are useful for customers – they don’t just get thrown in the bin.  They can sit on your customers’ desks in clear view for months if not years at a time, they’re portable, come in a wide variety and are super economical – everything you want from a promotional product.

Banner pens (or scroll pens) take it a step further.  Our pens come with all the benefits of ‘normal’ customised pens but with far more space to promote to, inform and educate your customers with their unique and interactive banners.

The massive advantage of our pens is that you get the ability to increase the perceived value of the custom pens dramatically (and the length of time the customer hangs on to it for) by including valued information on the banners that the customer goes back to repeatedly.  Every time your customer uses the pen they are reminded how you have provided some great information to help them out.

The following are examples of resources our customers are using to increase the value of their promotional pens and improve their profile as industry experts:

• Calendars, Timetables, Things to Remember and Detailed Product Information
• Quick Reference Guides, Service Information, and Safety Information
• Pictographs, Technical Details, Maps and Visual Aids

When it comes to marketing now, ‘content marketing’ is all the rage.  Businesses everywhere are using articles and videos online to be able to strengthen their profile and positioning as industry experts.  The issue with this is that customers are being overwhelmed with the amount of online articles, newsletters and videos that are being sent their way via emails and social media.  There are literally thousands and thousands of them that come our way each day.

To solve the issue of ‘online overwhelm’ customers have been using banner pens as an offline ‘content marketing’ tool to get their message to cut through.

Banner pens are ideal for sharing helpful resources, timetables, maps and other useful tools with your customers that will build your profile and importantly, as with all customised pens, they’ll stay in front of your customers and on their desk for months and months.

Unlike ‘standard’ customised pens, our pens provide added value via the content you place upon the banner.  This content on the banner gives you a great opportunity to position yourself away from the businesses you compete against, differentiate yourself from the ‘standard’ custom pens your customer might receive and leverage your ‘content marketing’ strategy offline.

NOTE:  We deliver our customised pens Australia wide.