With the advent of digital marketing, other traditional forms of marketing have been put on the backburner, with many people thinking that they would not be as effective. And who could blame them? Cold-calling is now a thing of the past. Radio, TV, and print ads are very expensive and offer little ROI. The distribution of marketing collaterals – brochures, flyers, direct mail – often gets ignored, or worse, thrown on a trash bin. This is because they only deliver the marketing idea of a business. But other than that, they don’t provide value to their recipient.
On the other hand, promotional items are underrated, but are very effective at marketing your products. They offer two things to a marketer: functionality + marketability. Functionality because promotional products are very useful in daily life, which is why the recipient won’t be able to throw them away quite so easily the way they deal with those flyers you hand out. Marketability because they provide a way to market your business in a subtle and unobtrusive way. The long-term value they provide is great, because they can be used for weeks, months, and even years by your target audience. That means repeated exposure of your business to the recipient, as well as to the other people who get to see them.
Why Use Banner Pens?
Unfortunately, the use of promotional merchandise has been frowned upon. Some people think that they have become boring and uninspired. Others think about it as a lazy way of marketing a product. But this actually depends on the type of product you are using. If you’re still using the same pen, coffee mug, or tumbler to promote your offerings, it’s time to change things up. Be original and creative for once. Enter the banner pen.
What is a Banner Pen?
Pens have been used as promotional products for a very long time that many think they have become less effective at marketing a product. Many consumers have grown weary and unexcited with the prospect of being handed a free pen in a marketing event. However, this doesn’t mean you have to give up on using pens as a marketing giveaway; you just need to take a different approach.
Instead of using the same, old boring pens, why not use promotional banner pens instead? These are pens that have a retractable pull-out banners that can be used for so many things. The extra space provided by the promotional pens allow you to personalise the item and set your brand apart from the rest of the competition. You can even have fun with it and be creative, ensuring that the promotional pen will always have a space on your customers’ desks and workspace for months, if not years at a time.
How to Use a Banner Pen
Here’s how you can use promotional banner pens or scroll pens in your marketing events and gain a lot of traction out of it:
Use them as a marketing tool. There’s a lot of space provided by scroll pens. Make good use of it. They say a picture is worth a thousand words, so use them to showcase the products you are offering. You can use the extra space to create a detailed product information—just make sure you don’t go over-the-top with the promotional tone. Make sure to use only high-quality images accompanied by great copy in order to convert.
Use them as a reference tool. The possibility is endless when it comes to promotional banner pens. You can use them as a calendar, timetable, maps, visual aids, schedule of upcoming events, list of things to remember, quick reference guides, and safety information checklist. This way, your customer not only gets to use the pen, but will get back to it repeatedly because of the useful information it provides.
Whether you use banner pens as a marketing tool or as a useful reference, make sure that you include a convincing and compelling call-to-action. You can include a quick note about visiting your website or giving your business a call. Make it easy for your customers to contact you, so your website or phone number should be prominently displayed in the banner as well.